Colour runs are more than just a burst of colourful fun - they’re a celebration of community, connection, and creativity. Behind every vibrant cloud of colour is a dedicated team of volunteers, event stewards, supporters, and sponsors who make the magic happen. One of the most effective ways to elevate your event (and your fundraising total) is by partnering with local businesses.
Reduce Event Costs and Increase Resources
Local businesses want to support their communities, and many already have Corporate Social Responsibility (CSR) budgets set aside for exactly this purpose. Building relationships with them can significantly cut event costs whilst boosting your available resources.
🏃 Warm-up Sponsor: Reach out to a nearby gym or personal trainer to lead the warm-up before the run. This gives them great visibility while ticking a key safety box for your event
🛒Refreshment Donations: Many supermarkets have dedicated community budgets, Ask the store manager or community champion if they can donate bottled water, fruit or snacks for you to sell on the day.
💜Corporate Volunteer Teams: Volunteers are essential for a successful event, but framing the day as a fun team-building activity makes it far more appealing.
🌈 Cost of Colour Powder: One of the simplest ways to guarantee maximum profit is to have the cost of your colour powder and accessories covered.
Creative Sponsor Involvement
Sponsors often bring their own creative ideas and interactive elements to events. A more engaging experience means happier participants, and a stronger likelihood they'll return next year.
🍦Having an ice cream van at your event is a great way to keep your supporters cool and hydrated with ice lollies - great for kids and grown-ups alike.
🏆 Small businesses love seeing their products showcased. Request gift vouchers, hampers or services as raffle prizes - raffles are an easy, high-profit fundraising boost.
Broader Reach Through Shared Promotion
Every sponsor becomes a promotional partner. Their audience becomes your audience and your event visibility grows exponentially.
📣 Social media shout-outs - businesses love celebrating their community involvement
📧 Email newsletters – reaching new audiences
🏬 In-store posters and signage - great for attracting local families
📸A selfie frame is a great way to encourage people to capture the colourful moments - don't forget to create a catchy #hashtag for participants to share their snaps!
With just a few strategic conversations, your colour run can attract new supporters, strengthen community ties, and shine brighter than ever. If you need any further help with organising your event, reach out to one of our helpful team.
